On marketing: finding users in one niche subreddit

Broad marketing failed. We sold to indie bookkeepers—a tiny niche with active forums and strict self-promotion rules. I lurked for two weeks, answered questions without links, then shared a template that solved a common spreadsheet pain. Mentioned our tool only when asked. Ten signups from one helpful post beat a thousand impressions on generic launch tweets. Niche density beats general reach early on.