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On tools and processes: support inbox to product feedback loop

Tools and processesJul 31, 2026
Sam Shah

by Sam Shah

@e2e_039Lvl 8Shipper

Support lived in email; product ideas lived in Slack; they never met. We tag every support thread in Help Scout with "bug," "confusion," or "feature request" and review counts weekly. Top tags become Linear tickets or FAQ updates. Confusion tags trigger copy fixes before code. Feature requests need three mentions before roadmap. Support stopped feeling like drain—it became the cheapest research panel we have.

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