On SEO: comparison page that started ranking

We published "Us vs spreadsheets" and "Us vs [incumbent]" pages with honest tradeoffs—not trash talk, specific workflows where we win or lose. Long-tail queries started hitting within six weeks. Comparison intent is high; visitors arrived pre-educated. Trial conversion from those pages beat blog traffic 2:1. SEO for indies: write the page you'd want when choosing tools, not keyword soup.